PRIVACY AND COOKIES FAQS
WHAT IS A COOKIE?
When visiting our site for the first time, a cookie (a piece of data stored by our website within a browser) will be stored on your computer.
Cookies were designed for websites to remember things, which means we will 'know' that you have visited us before. This means that our site will automatically know which currency you prefer to shop in and in some cases, the contents of your 'basket' will be saved.
Cookies also store information regarding your shopping journey, enabling us to understand your preferences, so we, in turn, can display more relevant content to you. It is important to know that they do not store personal information, carry viruses or are able to harm your computer; they are just a means of tracking your journey on site, no different to our CCTV in store.
Cookies are an essential part of the checkout process and without them being enabled, you as the customer, will not be able to add items to your bag or purchase at the checkout.
In short, without opting into allowing cookies to be downloaded onto your PC, your on-line shopping experience will be extremely basic. A case of 'you can look but can't touch' because you'll only be able to view our products and not have the luxury of buying your favorite items.
In order for us to provide customers with the best possible shopping experience, you'll need to accept these cookies. As previously stated, our cookies don't store any personal account or payment information; they merely allow you and your actions to be remembered through your website journey.
If you choose not to allow a cookie onto your browser, it makes our job of providing you with the styles you want impossible! Say you put a graphic tee in your basket, and then navigate to the jeans category; the website would refresh your bag as empty as it would have no memory of the previous action taking place, extremely frustrating but easy to prevent!
Being able to measure your journey and show us the most visited products will enable us to predict required stock levels for the next season or prompt stock re-orders. So hopefully with a little help from a cookie, the size you need will always be on-line.
WHAT ARE OUR COOKIES?
We want to offer you as much visibility regarding cookies as possible, so we have provided a list of 1st and 3rd party cookies below. Just to clarify, 1st party cookies are served from our website, 3rd Party cookies are provided by some of our service providers, partners or external companies (eg. facebook)
1st Party Cookies
Cookie Name Cookie Purpose
_ETRC Remembers the current Session ID and Basket contents
callInterface Used to determine which version of our secure checkout to use.
location Used to determine the relevant region version of the site to display.
mobile_config Used to remember the fact that the device viewing the site was detected as mobile
prev_session_id Used to remember the previous session_id for continuity of experience
session_id Used to register the Current Session ID
site_selector Used to determine whether the site selector has been shown to the user
sourceStores Affiliate id for conversion/promotions in the checkout
test_group Used to determine whether a test will be shown to the customer and remember if the customer is on the test or control group.
wt_related_to Used for our Website Analytics
3rd PARTY COOKIES
Not all of our cookies are related to us. If you visit a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, check these third-party websites for more information.
The business partners that may set cookies include:
WHAT ARE MY COOKIE PREFERENCES?
As we do not control cookies set by our external companies, please visit the relevant website to find out more information. If you'd like more information about cookies in general and how to manage them visit www.allaboutcookies.org
In order for you to be able to shop on our website, cookies must be selected. We know that you have picked our site to enjoy and ultimately buy our exciting range of clothes, and without accepting our cookies, we won't be able to get you through checkout and have your favorite styles sent out.
Help make your shopping experience the best it can be.
To enable cookies on a PC, select the 'help' tab at the top of your browser, and then select the 'about' option. To enable on a Mac, the Apple menu needs to be opened whilst the browser window is open; then select the 'about' option.