THE DENIM PROCESS

For 400 years denim has been woven, used and discarded; made into pants and upholstery; found in museums, attics and vintage stores; worn as the fabric of honest hard work, and as the expression of raging rebellion; used by Colombus' ships in legend; and worn by the American cowboys in fact.  

Following on from our switch to a British manufactures for the vast majority of our production process, our denim is somewhat a defining part of the brand and it only seemed right to embark on a journey to find the best denim factory in Europe. After countless hours of research, late night phone calls to craftsman all-over Europe and flights out to Turkey, we finally believe the family-run factory in Istanbul is one of the best in the world.

Join our Founder, Nicky Other and Imtayaz Qassim in this photo series as they explore the denim process.