The Denim Jacket was first created circa 1880 by denim legend and Levi's founder Levi Strauss, approximately ten years after he had invented jeans as a new type of work apparel intended for use by cowboys, miners, and railroad workers.
While the denim jacket has evolved since then, functionality and the innate attitude of the piece has earned it the status as an all-American rebel's outerwear of choice. By the '50s, wearing denim was often associated with juvenile delinquency, jeans were banned in some schools, and denim became the nonconformists' uniform of choice.From James Dean's iconic denim-jacket clad character in Rebel Without a Cause in the '50s to our current versions today the Denim Trucker Jacket is something we would consider as one of our speciality products permanently tweaking and altering fabrics and fits to create the perfect offering, expressing individuality and embodying an anti-establishment attitude.
As we know Levi’s debuted the first denim jacket around 1880, but it wasn’t until the 1960s that the iconic Trucker – or Type III, to vintage denim aficionados – Jacket was introduced. The denim trucker jacket denotes effortless cool and a certain disregard for authority. And it’s been through just about every style iteration. Patched and safety-pinned. With sleeves, or without. Sherpa-lined or plain. Dressed up or down. In every colour.
Being No stranger to the Denim Trucker Jacket this wardrobe staple has been present in every season we have released for the last 6 years & this season we have worked it down to 2 perfected fits the 'Oversized' & the 'Standard' available in an arrangement of colours and styles, these include distressed & destroyed details, vintage washes, armbands, patches & prints.
The names pretty much speak for themselves with the oversized Denim Jacket featuring a boxy oversized fit with dropped shoulders and side seam pockets while the standard is a classic slimmer cut jacket featuring iconic trucker jacket detailing all with branded hardware.
Outlaws in denim:
- Johnny Cash - Accordingly, Cash is said to have "contained multitudes," and has been deemed "the philosopher-prince of American country music and an original 'bad boy'.
- Slash - British–American musician and songwriter and the lead guitarist of the American hard rock band Guns N' Roses and classic 80's rebel.
- Motley Crue - Mötley Crüe is an American rock band formed in Los Angeles, California, in 1981. Founded by bassist Nikki Sixx, drummer Tommy Lee, lead guitarist Mick Mars and lead singer Vince Neil. Mötley Crüe has sold 100 million albums worldwide, one of the best-selling bands of all time and the epitome of sex, drugs and rock and roll.