__biSgid://shopify/OnlineStoreArticle/356665491_key_title__biiGENERATION O | BTS__biE


Other’s AW17 Generation O has seen the introduction of new styles and silhouettes whilst also being the debut collection from the newly appointed manufactures. Generation O saw a more conceptual design process than previous collections and it shows in both the garments and accompanying media. A new level has been set for quality and creativity which the brand intends to continue as it works on SS18 and AW18.

Take a look behind the scenes on set of the campaign, lookbook and E-com shoots: